Like all other businesses, orthopedic surgeons are obliged to establish a steady stream of incoming revenue to survive in a healthcare market that has become extremely competitive. In 2021, it has become essential to attract new patients as well as to retain current patients, and that means digital marketing is at the forefront of most efforts related to keeping patients. Here are some of the ways that orthopedic surgeons are maintaining and increasing revenues, so as to remain competitive in the healthcare market.
Create educational videos
There is no question that video marketing is far more effective than almost any other type of marketing being used today. It is known that video marketers routinely acquire 66% more qualified leads annually than businesses that make no use of video. On top of that, 85 percent of all Internet users in this country watch video content on their personal devices. That means if your practice and your surgeons have a solid presence on the Internet, your message will be seen much more frequently by potential patients.
Automate your appointment reminders
It might not seem like a missed appointment would be very damaging to your healthcare practice. However, when you add up all the missed appointments for a given year, just think about how much lost revenue that amounts to. By automating your appointment reminders, you will remind patients about scheduled appointment times, and that will result in fewer missed sessions. When you notice a pattern of missed appointments with specific patients, you can follow up with them to arrive at a solution.
Encourage patient reviews
You might be surprised to learn how critical patient reviews are to your practice, and how good reviews can increase your business dramatically. It is known that more than 86% of people will consult reviews of local businesses before deciding on a particular one. By encouraging patient reviews, you will be promoting your healthcare practice, and reaching out to a vast audience of potential leads and customers.
Open a medical franchise
One of the best ways of increasing revenues in 2021 is to open a business-in-a-box franchise like ours, OrthoLazer Laser Therapy Centers. Our lasers have proven to be the most effective laser therapy systems on the market today, and that means your patients will routinely have a very positive experience at your clinic. With the successful elimination of pain and inflammation, your patients will become walking advertisers for you, and tell all their friends and relatives about the healing properties of OrthoLazer. Not only will you produce happy patients, but you will also be producing a happy bottom line for your business.
Advertise with Google Ads
Google Ads can be extremely important in terms of advertising for your orthopedic practice, and if you’re not using them, you should probably start. A good campaign can direct a great deal more traffic to your website, and that will increase your chances of developing more leads and acquiring new patients. These ads will generally be more effective than simply using social media ads because a typical Internet searcher already has some level of intent to seek out your services.
Building revenue for 2021
By now, it should be apparent that many orthopedic surgeons are building revenue in 2021 by using more advanced marketing strategies. However, marketing is not the only way to promote your practice. By making use of the best available technology, you can also increase the customer experience, and make your practice more appealing to a broader range of patients.
OrthoLazer Orthopedic Laser Centers offer patients and their doctors an innovative and effective alternative pain management option to treat acute and chronic orthopedic conditions. Founded by Dr. Scott Sigman – the original opioid-sparing surgeon – OrthoLazer Centers further his mission of providing his patients non-operative and non-opioid treatment options. If you’d like more information about OrthoLazer, please visit our website at ortholazer.com.