Many businesses throughout the country have had major setbacks that are directly attributable to the pandemic. Commerce as a whole in the U.S. has suffered greatly because of the restrictions placed on travel and on gatherings. While we may be currently emerging from the pandemic, the effects will probably still linger for several months yet.

If your orthopedic practice has suffered, or at least been forced into a state of stagnancy, there are some things you can do to help shake off the impact of coronavirus. By being more creative and thinking out of the box, you might actually be able to build your practice during these difficult times.

Stay social

If you haven’t been active on social media platforms in the past, now’s a good time for you to begin. This is a fairly inexpensive way to reach out to potential customers, as well as to retain those customers whom you already serve. Rather than taking a haphazard approach, however, you should try to develop a social media strategy before you even begin.

It will be very important for you to have your specific target audience identified, and to have a clear understanding of which platforms they spend most of their time on. This will put you way ahead of the game, and it will allow you to reach those individuals most likely to avail themselves of your services. To establish your social media presence, consider doing some advertising, join some appropriate user groups, and don’t be afraid to start up conversations whenever the opportunity presents itself.

Start a business-in-a-box franchise

An  example of how to grow your orthopedic practice in a pandemicThis can be a wonderful way of generating passive income, while at the same time providing an effective option for pain management to your patients. OrthoLazer offers a franchising system that allows you to start up your own Orthopedic Laser Center, and you can get a great deal of support from the company to make sure your franchise launching is a success.

OrthoLazer will help you with everything from picking out the right real estate location to staffing your practice with appropriate personnel. With this kind of modern technology and the highly effective pain management results, positive word-of-mouth will quickly spread around your community to ensure the ongoing success of your franchise.

Start a newsletter

Instead of allowing the patient-doctor relationship to end with a performed procedure, why not continue the association well beyond that? By issuing a periodic newsletter, you can keep in touch with patients, and it’s very likely that they will serve as free advertising for you by alerting all their friends and relatives to your practice. The cost of a monthly mailing will be well worth the return you get in terms of new patients, as well as inpatient retention.


You don’t have to simply go with the flow during the uncertain times associated with a pandemic like the one which confronts us all presently. By making a concerted effort, and trying some new initiatives, you may find that you’re able to actually grow your practice, while others are merely treading water. Take a chance, and try one or more of the above recommendations, and you just may strike gold.



OrthoLazer Orthopedic Laser Centers offer patients and their doctors an innovative and effective alternative pain management option to treat acute and chronic orthopedic conditions. Founded by Dr. Scott Sigman – the original opioid-sparing surgeon – our centers further his mission of providing his patients non-operative and non-opioid treatment options. If you’d like more information about OrthoLazer, please visit our website at