Any advantage you can gain on the competition is worth considering in the world of orthopedics, and some of them may really bear fruit for your particular practice.
Based on our deep experience with orthopedic surgeons across the country, we’ve gathered some best practice tips for you that could make a major impact on your practice simply by slightly changing the way you do business, or by adding some additional features to your normal procedures.
1. Use Electronic Medical Records (EMR) software.
It might cost you some money upfront to install orthopedic EMR software, but once it’s up and running, it can provide tremendous value to your practice. Because it will increase the efficiency of your operation, your surgeons will have more time to spend with patients, and that will increase patient satisfaction with the overall experience. In the meantime, you’ll also enjoy a higher level of accuracy on billing and coding, with more consistent reimbursements and fewer claims rejections.
2. Start a new profit center.
Consider purchasing a business-in-a-box system installed, such as the system we offer at OrthoLazer. Your patients will quickly come to appreciate the level of pain relief provided by our advanced laser therapy technology, and we also set up the entire center for you. With very little time and effort required from you, a franchise center (whether OrthoLazer or someone else) can be up and running without disturbing your schedule significantly, and you’ll have a brand new, lucrative profit center.
3. Invest in analytics.
Having some solid metrics at your disposal can tell you all kinds of things about how your practice is doing. For one thing, it will tell you how successful your marketing campaigns are, and it will also point up what kind of return-on-investment you’re getting for your market spend. Setup an Analytics Dashboard, so you’ll have all the most useful information at your fingertips, and so you can quickly react to changing situations.
4. Promote your practice with podcasts and guest posts.
You might be surprised at how effective guest posts and podcasts can be at attracting new patients. When your guests are individuals whom patients already like and respect, it can have a great deal of influence over their decision-making process. If you can have your podcast featured on one of the most popular medical podcasts, you’ll be reaching a huge number of prospective clients, and that will undoubtedly be beneficial for your practice.
5. Turn patient reviews into word-of-mouth marketing.
In this business, trust is your currency and reputation your bank account. Ninety-two percent of people are more likely to advance their decision-making process after reading trusted reviews. Five-star reviews can also have an impact on your Google ranking by listing you in the Google Local Map section. There are many companies out there that provide help with driving five-star reviews but the one we like is Mia by FEED. The Agency.
Growing your orthopedic practice in today’s healthcare climate can be a tough proposition. We sincerely hope you found a few gold nuggets in these best-practice tips that can help you take your practice to the next level.
OrthoLazer Orthopedic Laser Centers offer patients and their doctors an innovative and effective alternative pain management option to treat acute and chronic orthopedic conditions. Founded by Dr. Scott Sigman – the original opioid-sparing surgeon – OrthoLazer Centers further his mission of providing his patients non-operative and non-opioid treatment options. If you’d like more information about OrthoLazer, please visit our website at ortholazer.com.