If your orthopedic practice isn’t growing, or if it isn’t growing at the pace you had hoped for, there could be one of several reasons underlying that lack of success. In the digital age, a bit more strategy is necessary than simply making patients happy and generating positive word-of-mouth reviews. You may be falling short in one or more of the areas described below, and if so, you’ll need to remedy those situations so your business potential can be unlocked.
1. Not protecting your reputation.
Just as your orthopedic practice can be helped out by positive customer reviews, so can it be damaged by negative ones. These days, online reviews are trusted just as much as personal recommendations, and 80 percent of all consumers will consult one or more online reviews before they form an opinion. It’s good to keep in mind that even one bad review could cause serious damage to your orthopedic practice. That means whenever you become aware of a negative review, you should take steps to reach out to that individual and address their concerns, so you can reverse that negative opinion. Make a point of learning where the online reviews are located that deal with your practice and maintain an active presence there so you can head off bad reviews, and work with patients who have the wrong impression.
2. Inadequate use of social media.
There is very little cost associated with using social media to reach out to potential customers, and this is a channel that you can’t afford to overlook. Before you become actively involved in social media, make sure you have identified your specific target audience and find out which social media platforms they make use of routinely.
Armed with this information, you should then think about ways to inject yourself into conversations among those individuals in your audience. You might be able to use various applications or advertising, even paid social ads, so that you can present a genuine conversational presence to prospective patients.
3. Failure to create profit centers.
Creating specific profit centers within your practice is one way you can take advantage of a popular service you’re offering, so as to maximize potential profits.
For example, what if you were to set up a laser treatment center for patients suffering from acute or chronic pain? It’s a lot easier than you might think. If you chose a franchise system like one from OrthoLazer, you could even have them set up the entire operation for you – down to hiring the staff. This is an incredibly efficient and economical approach to establishing a profit center that not only provides great returns for you but offers your patients real value as well.
4. Not providing value on your website.
The modern consumer is far less likely to react to traditional marketing tactics, and instead prefers to be entertained, educated, and engaged. You can accomplish all of these objectives by doing something as simple as providing a regular healthcare blog on the website for your orthopedic practice. There are any number of topics you can educate your audience about, even important company milestones or achievements, or you might want to answer questions that are frequently asked by patients, in order to more fully engage with them. Make your blogs interesting and valuable to readers, so that will continue to return for each new installment.
OrthoLazer Orthopedic Laser Centers offer patients and their doctors an innovative and effective alternative pain management option to treat acute and chronic orthopedic conditions. Founded by Dr. Scott Sigman – the original opioid-sparing surgeon – OrthoLazer Centers further his mission of providing his patients non-operative and non-opioid treatment options. If you’d like more information about OrthoLazer, please visit our website at ortholazer.com.