Why would innovative thinking be important to any orthopedic practice?
For virtually the same reasons that creativity and innovation are important to any business… because these qualities can be such strong contributors to growth potential.
In today’s highly competitive world of medicine, those healthcare practices that can consistently come up with innovative approaches to business and provide creative solutions to problems are the practices that will rise above the competition. It will be highly beneficial if your practice can create an atmosphere of creativity, which can ensure the process is continued indefinitely, and that an entire culture of creativity is created in your workplace.
But how do you go about fostering that kind of attitude?
Make the decision to become a creative company
This might sound unnecessary, but you’d be surprised how effective it can be to consciously decide to become a creative company, and to formalize it by writing down how you expect to achieve that goal. The mere act of writing it down will add weight to the effort since it’s well known that this act of formalizing makes it much more likely that you’ll achieve your goals.
Plan for creativity
To foster greater creativity in your orthopedic practice, you’ll have to develop an approach for keeping it focused in the minds of your employees. That might involve regular barnstorming meetings or establishing a rewards system for employees who submit innovative ideas regarding your practice. The point is to build in a process that can sustain creative thinking and make it worthwhile for your staff to adopt that attitude.
Develop a creative environment
]The way your workplace is set up can have a huge influence on the thinking of your staff. If your waiting room and offices are sterile and cold, that isn’t necessarily an environment conducive to creativity, whereas a more eclectic environment might just do the trick. When employees are allowed to express themselves and think freely, you’ll be encouraging them to let their minds roam, and come up with ideas that might truly be beneficial to your practice.
Innovation as practiced by OrthoLazer
That kind of creative thinking is what helped our company develop the world’s most sophisticated laser therapy machine and “business-in-a-box” franchise system that helps orthopedic surgeons earn additional income by creating an entirely new profit center.
The point is, when you start emphasizing the importance of creative thinking and innovation, you can truly transform your practice. By establishing a culture where creativity is valued highly, the ideas will begin to emerge regularly from all directions. Who knows? One of those ideas just might become something extraordinary which can prove invaluable to your practice.
OrthoLazer Orthopedic Laser Centers offer patients and their doctors an innovative and effective alternative pain management option to treat acute and chronic orthopedic conditions. Founded by Dr. Scott Sigman – the original opioid-sparing surgeon – our centers further his mission of providing his patients non-operative and non-opioid treatment options. If you’d like more information about OrthoLazer, please visit our website at ortholazer.com.