Privacy Policy

This Privacy Policy discloses the privacy practices for the www.ortholazer.com website and various related services (together referred to as the “Website”). ortholazer.com, the provider of the Website (referred to as “OL”, “us” or “we”), is committed to protecting your privacy online. Please read the information below to learn the following regarding your use of this Website

This Privacy Policy describes:

• What information we collect;
• When we collect certain information;
• Why we collect certain information;
• How your information is used and protected;
• When and with whom your information is shared; and
• What you should do if you feel your information has become compromised.

This Privacy Policy applies to all of the services and websites offered by OrthoLazer. You may be reaching this website through the URL first mentioned above or through one of our co-branded or white-page initiatives with one of our many partners. You acknowledge that this Privacy Policy is part of OL’s Terms and Conditions of Use, and by accessing or using our Website, you agree to be bound by all of its terms and conditions. If you do not agree to these terms, please do not access or use this Website. If any of the terms of this Privacy Policy directly conflict with the Terms and Conditions of Use, the terms of this Privacy Policy will apply.

If you have any questions about this Privacy Policy or the practices of this Website, or if you need to send us a notice regarding your privacy, please contact us by sending a letter to:

OrthoLazer Laser Centers
50 Methodist Hill Drive, Suite 650
Rochester, NY 14623

You may also contact us by E-mail at:

info@ortholazer.com

OrthoLazer
50 Methodist Hill Drive, Suite 600
Rochester, NY 14623

You may also contact us by E-mail at:

info@ortholazer.com

Types of Information We Collect.

We generally receive both information that you directly provide to us, and information that is passively or automatically collected from you, such as anonymous information collected from your browser or device. This information may be categorized further into Personally Identifiable Information and Non-Personally Identifiable Information. Our primary goal in collecting information from you is to provide you with a smooth, efficient, and customized experience.

1. Personally Identifiable Information.

Personally Identifiable Information refers to information that lets us know the specifics of who you are. When you engage in certain activities on this Website, such as registering an account with the Website, ordering a product or service, returning an order, inquiring about our products or services, contacting customer service, signing up for email updates or other promotional materials, submitting content and/or posting content in any public areas of the Website, entering a contest or sweepstakes, participating in a marketing survey, promotion or event, or sending us feedback, we may ask you to provide certain information about yourself by filling out and submitting an online form.

It is completely optional for you to elect to engage in these activities; however, through your participation, and in order to provide you with our full range of services, we may ask that you provide us personal information, such as your first and last name, mailing address (including zip code), E-mail address, telephone and facsimile numbers, transaction information, credit card or debit card, and other personal identifying information. Depending upon the activity, some of the information we ask you to provide is identified as mandatory and some as voluntary. If you do not provide the mandatory data with respect to a particular activity, you will not be able to engage in that activity.

1. Non-Personally Identifiable Information.

Non-Personally Identifiable Information refers to information that does not by itself identify a specific individual. A representative, non-exhaustive list of the types of Non-Personally Identifiable Information may include: network or Internet protocol address and type of browser you are using (e.g., Chrome, Safari, Firefox, Internet Explorer), the type of operating system you are using, (e.g., Microsoft Windows or Mac OS), the name of your Internet service provider (e.g., Comcast, Verizon or AT&T) and domains used by such providers, mobile network, device identifiers (such as an Apple IDFA or an Android Advertising ID), device settings, browser settings, the Website pages you have visited, the website visited before and after you visit the Website, the type of handheld or mobile device used to view the Website (e.g., iOS, Android), location information, and the content and advertisements you have accessed, seen, forwarded and/or clicked on. Please see our Section titled Cookies for more information about how the foregoing information may be collected and used.

2. Collection Methods and Use of Information.

We do not collect any Personally Identifiable Information about you unless you voluntarily provide it to us. You provide certain Personally Identifiable Information to us when you (a) register for our services and register your E-mail address with us; (b) enter sweepstakes or contests sponsored by us or one of our partners; (c) sign up for special offers from selected third parties; (d) send E-mail messages, submit forms, or transmit other information by telephone or letter; or (e) submit your credit card or other payment information when using, ordering or purchasing products or services on our Website. We may also collect information from you at other points on our Website that state that such information is being collected.

In addition, we may collect, or our third party ad server and/or content server may collect, certain Non Personally Identifiable Information. This information is ultimately stored in the form of store categories, and, in some cases, specific URLs. We may use your IP address to diagnose problems with our servers, software, to administer our Website and to gather demographic information. Our third party ad servers will also provide us with summary, but not individual, reports that will tell us how many ads were presented and clicked upon at our Website.

We will primarily use your Personally Identifiable Information to provide our services to you. We will also use Personally Identifiable Information to enhance the operation of our Website, fill orders, improve our marketing and promotional efforts, statistically analyze Website use, improve our product and service offerings, to detect and prevent fraudulent transactions, and customize our Websites’ content, layout, and services. We may use Personally Identifiable Information to deliver information to you and to contact you regarding administrative notices. We may also use Personally Identifiable Information to resolve disputes, troubleshoot problems, and enforce our agreements with you, including but not limited to our Terms of Use, Terms & Conditions, and this Privacy Policy.

3. Sharing of Information.

We do not share, sell, trade, license, or rent your Personally Identifiable Information to others, except in certain circumstances and as set forth herein. In the normal course of business we may share Personally Identifiable Information with third-parties in the following, limited circumstances:

Personally Identifiable Information is provided to our parent companies, subsidiaries or affiliated companies for the purpose of processing the information or conducting business on our behalf. OL requires that these parties agree to process this information based on our instructions and requirements consistent with this Privacy Policy

If you are accessing this Website through a co-branded or white-page version of this Website established for a third-party, or some other referring business, we may share your name, physical address and email address with such third-party. We do not provide credit card or other financial information to these third-parties.

We may share your name, phone number, postal address, financial information and/or order information to selected third-party service providers for purposes of operating our business, including credit card processing, business analytics, customer service, marketing, distribution of surveys or sweepstakes programs and fraud prevention. For example, we must share your credit card information to the card-issuing bank and certain fraud prevention companies to analyze risk and confirm payment for products and services purchased by you on this Website; or share your address information to the delivery service to deliver products that you ordered; or share your contact information with email service providers so that they may notify you of offers or services of ours that may be of interest to you. Such information may only be used by service providers on our behalf and we only share such information that is absolutely necessary.

Occasionally we may be required by law enforcement or judicial authorities to provide Personally Identifiable Information to the appropriate governmental authorities. We will disclose Personally Identifiable Information upon receipt of a court order, subpoena, or to cooperate with a law enforcement investigation, or to otherwise satisfy applicable laws, regulations, legal process or enforceable governmental requests. We fully cooperate with law enforcement agencies in identifying those who use our services for illegal activities. We reserve the right to report to law enforcement agencies any activities that we in good faith believe to be unlawful.

We may disclose and/or share Personally Identifiable Information as may be necessary to enforce applicable terms of service, including investigation of potential violations thereof, to detect, prevent or otherwise address fraud, security or technical issues, or to protect against imminent harm to the rights, property or safety of OL, its affiliates, its suppliers, their customers, or the public, as required or permitted by law.

We may share certain information about our customers’ purchases, traffic patterns, demographics, and related Website information with third-party vendors and advertisers, but these statistics are anonymized and do not include any Personally Identifiable Information.

4. Transfer of Information.

We may transfer Personally Identifiable Information to a third party in connection with a merger, acquisition or sale (including any transfers made as part of insolvency or bankruptcy proceedings) involving OL or its affiliated companies, or as part of a corporate reorganization, stock or asset sale, or other change in corporate control.

5. EEA and Switzerland Residents.

When you use this Website and/or provide information to us through the Website, your information may be transferred to a destination outside your jurisdiction, including to the United States. The United States has not received a finding of “adequacy” from the European Union under Article 45 of the GDPR. We rely on derogations for specific situations set forth in Article 49 of the GDPR in order to transfer personal information across international borders outside of OL, its affiliates, and subsidiaries. In particular, we transfer personal information across international borders only: with your consent; to perform a contract with you; or to fulfill a compelling legitimate interest of OL in a manner that does not outweigh your rights and freedoms.

6. Updating and Correcting Information.

We believe you should have the ability to access and edit the Personally Identifiable Information that you have provided to us. You may change any of your Personally Identifiable Information in your account online at any time by accessing your account preferences. You may also access and correct your personal information and privacy preferences by writing us at the address or email address first listed above. Please include your name, address, and/or E-mail address, and any other information pertinent to your request, when you contact us.

We encourage you to promptly update your Personally Identifiable Information if it changes. While you may ask to have the information on your account deleted or removed, because we keep track of past transactions, you cannot delete information associated with past transactions on this Website. In addition, it may be impossible for OL to completely delete your information without retaining some residual information because of temporary backups.

7. User Choices on Collection and Use of Information.

We may, from time-to-time, send you E-mail regarding our products and services. In addition, if you indicated that you are interested in receiving offers or information from us or our partners, we may occasionally send you direct mail about products and services that we feel may be of interest to you. Only OL (or agents working on behalf of OL under confidentiality agreements) will send you these direct mailings but only if you indicated that you do not object to these offers. If you do not want to receive E-mail from us, either you should not opt into having E-mail sent to you, or you may unsubscribe from any such E-mails, or you can edit your account information to no longer receive such E-mails at any time.

You also have choices with respect to cookies, as described below. By modifying your browser preferences, you may have the choice to accept all cookies, to be notified when a cookie is set, or to reject all cookies. If you choose to reject all cookies some parts of our Website and our services may not work properly in your case.

8. Security of Information.

At our Website you can be assured that your Personally Identifiable Information is secure, consistent with recognized industry standards. The importance of security for all Personally Identifiable Information associated with our users is of utmost concern to us. Your Personally Identifiable Information is protected in several ways. Access by you to your Personally Identifiable Information is available through a unique customer ID that is either issued to you or selected by you, and a password that is selected by you. We recommend that you do not divulge your password to anyone. Further, all transmissions that include Personally Identifiable Information are encrypted in transit using industry standard Secure Socket Layer (SSL) encryption.

When you enter Personally Identifiable Information, such as credit card or debit card and billing information, on applicable sections of our Website, the information will be encrypted or encoded before it is sent over the Internet. In addition, such Personally Identifiable Information resides on a secure server that only selected personnel or independent contractors under strict confidentiality requirements have access to. We truncate, encrypt and/or tokenize credit card or debit card numbers, and thereby prevent unauthorized parties from viewing such information when it is transmitted to us or stored on our servers.

Additionally, in order to most efficiently serve you, credit card and debit card transactions and order fulfillment are handled by established third party banking, processing agents and distribution institutions. They receive the information needed to verify and authorize your credit card or other payment information and to process and ship your order.

Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your Personally Identifiable Information, you acknowledge that: (a) there are security and privacy limitations of the Internet which are beyond our control; (b) the security, integrity and privacy of any and all information and data exchanged between you and us through this Website cannot be guaranteed; and (c) any such information and data may be viewed or tampered by a third party while in transit.

9. Cookies

When you use our Website we may store cookies on your computer in order to facilitate and customize your use of our Website. A cookie is a small data text file, which a website stores on your computer’s hard drive (if your Web browser permits) that can later be retrieved to identify you to us. For example, we may use cookies to understand which web pages are visited, how often they are visited, to remember you when you return to the Website, to help maintain a secure Website, or to generally make the Website function or more user-friendly.

We may use an outside ad-serving company to display banner advertisements on our Website. As part of their service, they will place a separate cookie on your computer. We will not provide any third-party ad server with any of your Personally Identifiable Information or information about your purchases. We and our third party ad server will collect and use Non-Personally Identifiable Information about you, such as your IP address, browser type, the server your computer is logged onto, the area code and zip code associated with your server and whether you responded to a particular ad. Other advertisers may also place banner ads on our Website in the same manner as above, but we will not disclose any Personally Identifiable Information to them.

Most browsers are initially set up to accept cookies. Depending on your browser, you may decide to change the settings in your browser to refuse all cookies or even to notify you when a cookie is being sent. However, if you decide to refuse all cookies from this Website, please be aware that some Website features or some of our services may be unavailable or may not function properly.

10. Privacy Policies of Third Party Sites.

Except as otherwise discussed in this Privacy Policy, this document only addresses the use and disclosure of information we collect from you. Other websites that may be accessible by or through our Website have their own privacy policies and data collection, use and disclosure practices. Please consult each website’s privacy policy. We are not responsible for the policies or practices of third parties. We cannot control a third-party’s collection or use of any information. You should contact these third parties directly if you have any questions about their use of the information that they collect.

11. Miscellaneous Privacy Issues.

You must be at least 18 years old to have our permission to use this Website. Our policy is that we do not knowingly collect, use or disclose Personally Identifiable Information about visitors that are under 18 years of age. Additionally, our Website is not intended for nor targeted towards children. We do not knowingly collect Personally Identifiable Information from children. If you are younger than the age of consent in your jurisdiction, do not use or provide any information on this Website or on or through any of its features, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If you believe we might have any information from or about a child under the applicable age of consent, please contact us.

You should also be aware that when Personally Identifiable Information is voluntarily disclosed (i.e. your name, E-mail address, etc.) in any public areas on this Website, that information, along with any information disclosed in your communication, can be collected and used by third parties and may result in unsolicited messages from third parties. Such activities are beyond our control and this Privacy Policy does not apply to such information. If you do not want this information to be viewed by third parties, you are advised not to make any submissions.

OL’s website and associated services are hosted in the United States. If you are outside of the United States, your information will be processed and stored in the United States and you are consenting to such processing and storage.

12. California Residents – Your California Privacy Rights.

WCalifornia’s “Shine the Light” law, Civil Code section 1798.83, requires certain businesses to respond to requests from California customers asking about the business’ practices related to disclosing personal information to third parties for the third parties’ direct marketing purposes.

13. Changes to this Privacy Policy.

We reserve the right to change this Privacy Policy at any time. Such changes, modifications, additions or deletions shall be effective immediately upon notice thereof, which may be given by means including, but not limited to, issuing an E-mail to the E-mail address listed by registered users, if any such change is significant, or by posting the revised Privacy Policy on this page. Each version of this Privacy Policy will be identified by its effective date found below. You acknowledge and agree that it is your responsibility to maintain a valid E-mail address as a registered user, review this Website and this Privacy Policy periodically and to be aware of any modifications. Your continued use of the Website after such modifications will constitute your: (a) acknowledgment of the modified Privacy Policy; and (b) agreement to abide and be bound by the modified Privacy Policy.

This policy was last updated on March 15, 2024.